audIT Names New CEO

audIT Names New CEO

MSP Industry Veteran Brett Jaffe has been named CEO of audIT Sales Presentation System. Brett brings over 20 years of leadership and channel experience to the already strong team at audIT.

As a former MSP, business owner, channel leader, and current EOS Implementer, Brett brings a powerful set of skills and a unique vision to audIT.

“This is going to be an amazing change for audIT” said Frank DeBenedetto, company founder. “My initial role was to lead the company, but I soon realized we needed someone who could really move us forward. After working with Brett over the past several months on developing our team, it became apparent that he was exactly who we needed to take us to the next level.”

audIT is a sales and business review presentation system used by MSPs around the world to translate technical data into simple-to-understand, compelling presentations. This, in turn, helps them increase revenue by closing deals with new clients and increasing up-sell and cross-sell opportunities into their existing base.

“There are an abundance of technical tools in the market”, said Jaffe, “but we are creating a new space. Most business owners don’t necessarily need all of that data, and before audIT there was no easy solution to present those findings in a manner that makes financial and business sense. Making it easier to close those new deals and bridge the gap to CIO services and account management is a critical need.”

Brett’s vision is to provide a comprehensive Sales-to-CIO tool that will not only help service providers close more (and larger) deals faster, but also provide a solution to help MSPs move up the value stack with CIO services, routine assessments, progress mapping, and budgeting. He will be working closely with the audIT team as they begin the process of launching their next generation framework, audIT 2.0, due for release later this month.

The entire team at audIT is thrilled with the rapid growth over the past two years since initial launch and is excited about the vision and direction the company is heading under Brett’s guidance.