Selling MSP services in the summer doesn't have to be difficult
In the last blog post, I talked about how to overcome the summer selling slump by changing your mindset. They need help in the summer as much as any time of the year.
This week I have a little trick to keep your pipeline filled all summer. It works and will help all year round!
Don't check out just yet!
It’s the last week of July. We’re getting into the dog days of summer. If you’re like most businesses, you’re slowing down a lot. People go on vacations or they just kind of mentally check out for the summer.
As a result, sales numbers go down. But there is no reason to let it happen. People still need you no mater what time a year it is.
I have a challenge for you.
And if you take me up on it, you’ll get more business than you know what to do with. And the best part is it’s about as simple as can be.
At the beginning and end of the day, pick up the phone and call someone just to say hello. It can be a client, someone in your local network or a prospect.
Now most people hate picking up the phone and calling. In fact, it’s one of the reasons people invest so much in email or social media marketing. They think they won’t need to call if they can just email.
The problem is, the phone is still one of the best ways to get to someone no matter what people tell you. It still works.
But if you’re like most people, you hate the idea of making cold calls. And because of that, your competition may not be doing it. So if you want a leg up on them, pick up the phone.
Bu, here’s the thing… These aren't cold calls. You certainly can do that too. But these are calls to people you already know and who know you. Ideally, they also like you and will be thrilled to hear from you.
This is 'no pressure' calling.
There’s no agenda to the call. This is meant to be purely social. Just pick up the phone and call someone at the start and end of the day.
When they answer just let them know you were thinking about them and thought you’d call to see how business was going.
Let the call go where it goes. Sometimes the person will complain.
Sometimes they'll be glad you called because they needed you.
Most times they’ll just be pleasantly surprised to receive a social call.
You’re also going to get some saying how they were thinking of you because they need something. Or someone was just asking if they knew an IT person and it didn’t even occur to them to give them you’re number…
Ask and receive!
Ask them if there’s anything they need if it seems right. If they tell you how great you are at what you do, thank them and ask them if they know any other company like them who’d love an audIT of their IT.
If you do talk business, start off by making it about them. What kinds of referrals are they looking for that you may be able to help with? You’ll be amazed at how much people who are “gifted" something want to reciprocate and “gift" back.
Give this a shot.
Try it for a week and see what happens. Do it every day and you’ll never have a shortage of opportunities.
And by the way, this isn’t just for summertime. Do this every day all year and watch what happens to your business.
Activity breeds results. Strategic, consistent activity breeds massive results.
Let me know what kind of results you get from this activity. And if you're not yet using audIT to create simple, easy to understand and emotionally compelling sales presentations that help you close more sales, try it out for free!