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One of the best parts of my job is when I get to sit down in person, face to face, and speak with audIT users.

Good or bad, I always love hearing their feedback and how we can help them even more. Happy to report, these conversations are almost exclusively good feedback as is the case with this MSP.

On a recent trip, I had the pleasure of meeting long-time audIT user, Willie Kearns.

Is your technology delivering value?
This is a question recently addressed in a video designed to demonstrate how this MSP does Technical Business Reviews as part of his vCIO process using audIT.

This video was created by audIT user, Matthew Mulcahy Director of Business Development at ProSource an Orlando, Florida based MSP.

In this video, Matt demonstrates how they use audIT to grade and align technology to strategic objectives.

These features result from feedback from the audIT user community. Our development team continues to work hard to improve the audIT experience and make closing more deals/running effective business reviews easier, faster, and more profitable for all users.

Vic Levinson is the President and Owner of Prime Telecommunications in Skokie, IL. His company has been around for 30 years primarily in telecom. Recently, Prime has made the move into managed services.

In our ongoing series:  ‘3 audIT plays’, audIT users like Vic share 3 plays, (tips, tricks, and secrets) they use when selling to prospects or in business reviews (or both) with their current clients.

Before I share how you can overcome objections, let’s have a reality check. There are a few truths when it comes to sales and objections:

1: The only way to never hear an objection is to stop selling. As much as I’d love to tell you that you can do this to never hear an objection again, that just isn’t reality.

Greg Durnan is the owner of Acacia IT a Tucson Arizona MSP and has been a long time audIT user. In business for 30 years now with 13 employees and one part time phone prospector, Greg has grown a very successful MSP

I was pleased to have Greg as my first guest on a brand-new series called ‘3 audIT plays’. In this series, audIT users share 3 plays, (tips, tricks, and secrets) they use when selling to prospects or in business reviews with their current clients.

If you’re using a quote or proposal to sell off… Stop. Right. There.

Here’s the only good that comes from selling off a quote or proposal. And it only benefits your prospect in ways you probably don’t want it to:

They will turn right to the price
While you’re talking about how great you are and what you can do for them, all they are going to be thinking about is price
They will probably just tune you right out and fixate on price
When you leave, they’ll use your proposal or quote for what it is: a parts list
They will shop your parts list around to other MSPs or back to their own
If you’re not the cheapest option, you’ll probably lose the deal

Here’s why that happens
People always want to buy the best.

We have released these 3 big new features today for audIT users to access immediately: Electronic Fact Finder, Business Impact Summary Statements and Kaseya BMS integration.

Here's the details of each:
Electronic Fact Finder
The highly requested and anticipated Electronic Fact Finder is here and ready in your account.

You have a prospect and want to create an audIT for them. If you’re an audIT user, here’s how you should do it.
But first, what is Gap Selling?
In the book Gap Selling by Keenan, he explains it as this: Gap selling is a process of tactfully challenging buyers’ assumptions, exposing (and sometimes confirming) the true size of their problem, then correctly assessing the impact it will have on their lives.