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The Sale Vs The Sell

Sales is in my title. But it’s not what I do.
‘Sales’ is a noun. ‘Selling’ is a verb.

When you make a sale, you’ve acquired something. You acquire a thing. A noun. You have money (your pay/revenue).

When you are selling, you are doing.

One Of The Most Effective Sales Formula You Can Use In Your MSP

Listen to the podcast episode here

Problem… agitate… solve…
It’s a tried and true technique I first learned about from Dan Kennedy many years ago in his book The Ultimate Sales Letter. The idea is to bring up the problem/pain. Then reveal just how bad that problem/pain is by agitating the daylights out of it.

The New Rapid Assessment For Easy MSP Prospecting

Listen to the podcast here

audIT founder Frank DeBenedetto was recently a guest of Robin Robin’s from Technology Marketing Toolkit. On the webinar, Robin shared her new marketing campaign for her 10-minute call.

The webinar was titled: How To Nail The “10-Minute Call” With A New Prospect To Guarantee The MSP Close.

MSP Panel Discussion – Selling IT Services

Listen to the podcast episode here:

I had the privilege of being joined by 3 great MSPs and audIT users. They joined me to talk about selling IT services and how they are using audIT.
The panel:
Paul Havens – CEO of IT Haven

Angel Rojas – CEO of DataCorps Technology Solutions

Bob Coppedge – CEO of Simplex-IT and author of two books on Co-Managed IT services

You can see the full video interview at the end of this blog post.

How Does The Data Get Into audIT?

Listen to the podcast episode here

Here it is, the top question(s) we get asked at audIT. It’s usually the first question out of the mouth of an MSP looking into audIT.

They are:

Does audIT scan the network?

Does audIT pull in data from other tools like Rapid Fire Tools?

How does the data get into audIT?

But the interesting part of these questions is MSPs ask it for different reasons.

MSP News: How To Present IT Services Virtually

Listen to the podcast episode here

It’s a brave new world. And as I write this on June 9th, I doubt I need to explain the details of why and how.

Actually, we (audIT), started talking about this internally back in March. We wanted to make sure nothing would change for our users.