In my 20 plus years as a sales professional, I have kept a list of prospecting mistakes to avoid at all costs. The list started small many years ago. And I have added to it as I learn from both experience and my continual study of sales and prospecting specifically.

Last year Matt Solomon and the crew at Kaseya/ID Agent put one of the best virtual events in the channel: MVP Growthfest with Magic Johnson as the keynote. This year, Matt and team outdid themselves.

This year's special guest is the legendary Wayne Gretzky.

Nathan Howell is Vice President of Sales and Development at Advantec Solutions, Inc. When Nathan came to the Oklahoma City based MSP, he brought 20 plus years of sales experience with him.

What Nathan did not have was IT experience. In fact, he was brand new to the IT industry.

4 MSPs recently joined me on a demonstration of the audIT system. This panel of power users shared how they are using audIT in their MSPs.

One attendee asked a great question that each of the panelists answered. She wanted to know if each of them would be willing to give a quick overview of their sales process so she can get a better understanding of how to better use audIT herself.

Don't tell my other guests because I love them all. But I have to say this was my favorite interview right here.

First, my guest, James Muir's book The Perfect Close is great and a must own for any salesperson/sales manager. If you're selling IT services, this is the book you need right now.

John Bates is the CEO and founder of Executive Speaking Success. He is a Leadership Communication expert whose large & small group trainings, keynotes & executive level leadership, presentation, speaker coaching and media training for Fortune 100 companies are world renown.



Over the past 4 months now (as I write this on February 1, 2021), Eric Torres from Datto has joined me regularly to film trainings for the MSP Sales Academy. These trainings are often cut into quick and easily consumed videos that are only a few minutes long.

Watch the video here

Here is the full transcript from the video
I wanted to share something I read in the amazing book Pre-Suasion by Robert Cialdini that I think you'll find very interesting. He also wrote the book Influence: The Psychology Of Persuasion which is a must read if you're involved in anything sales and/or marketing by the way.

How you present yourself, makes all the difference as to how you are perceived. From how you present yourself in person, in writing and in your sales presentations. At audit, presentation is very important to us, obviously.

MSPs use audIT to make the technical information they gather understandable to non-technical clients.

In this episode of the Elevating IT podcast I am joined by Randy Chaffee, CEO of Source One Marketing, LLC. Randy’s company represents several of the top manufacturers in the post frame building, metal frame building, residential steel roofing and steep slope roofing industry.