It should go without saying that honesty is the best policy. If your prospects and clients don't believe you for any reason, trust will be broken. And when they don’t trust you, it’s game over. They will never buy from you or continue doing business with you if there's no trust.

This is a philosophy that can elevate your business in dramatic ways. It is a way of approaching how you sell that says: I don’t work for my MSP… I work for my client. We touched on being more than just their MSP in this article as well.

You’re out there selling IT services either because it’s your job as a sales professional or you own the MSP. Or both.

This is part 7 covering one step to Mastering The Sell, an ongoing series that explores how to transform the process of selling to achieve champion level results. Make sure to go back to the original article titled the Sale Vs The Sell. Each of the articles in the series can be found there.

This is part 6 covering one step to Mastering The Sell, an ongoing series that explores how to transform the process of selling to achieve champion level results. Make sure to go back to the original article titled the Sale Vs The Sell. Each of the articles in the series can be found there.

This is part 5 covering one step to Mastering The Sell, an ongoing series that explores how to transform the process of selling to achieve champion level results. Make sure to go back to the original article titled the Sale Vs The Sell. Each of the articles in the series can be found there.

This is part 4 covering one step to Mastering The Sell, an ongoing series that explores how to transform the process of selling to achieve champion level results. Make sure to go back to the original article titled the Sale Vs The Sell. Each of the articles in the series can be found there.

The best part of our day is hearing feedback like this from audIT users. If you're new to audIT, this article is perfect to help you see how others are using the system. This feedback comes from Rebecca Roberts of an MSP called qnectU. She has already paid for her audIT subscription with new business while still on her free trial.

Each week I am covering one step to Mastering The Sell, an ongoing series that explores how to transform the process of selling to achieve champion level results. Make sure to go back to the original article titled the Sale Vs The Sell. Each of the articles in the series can be found there.

Are you a phony?
Last week we covered step 1 of Mastering The Sell. If you’re not excited about what you sell, make sure to head back to that blog post and read it first.

The next thing towards Mastering The Sell is to be real. Selling is an act of love.

Last week’s blog article was about sales vs sell. It was the first in a series called; Mastering The Sell.  In this and the upcoming articles in this series, I will go over each of the steps to Mastering The Sell.
Pre-step: Be a listener
It’s the most important skill in sales.