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I was joined by my good friend, Doctor Chocolate, aka Michael Sauvageau. Michael is one of the founders of Noteworthy Chocolates, a Bethel CT based gifting company.

Noteworthy Chocolates is actually the world’s only personalized chocolate engraving service.

With the quarantine it has become virtually impossible to sit face to face with prospects and clients to present audITs. But the challenge is, you still need to present audITs in business reviews. And many MSPs are still doing sales presentations even during Covid-19.

Not to mention, we’re inching closer to re-opening of the economy.

In the video at the end of this article, audIT Founder Frank DeBenedetto was joined by Rob Rae, SVP of Business Development at Datto for a discussion on BCDR, Cybersecurity and the new normal. Frank and Rob dive into the present and future of sales in the MSP space.

New feature: 2FA available now
Two Factor Authentication is now live and available in your audIT account. This can be activated through the subscription menu option.

Once you activate it, you will need Google Authenticator. Just enter the pin the next time you login.

I recently had the great pleasure to sit down with long time audIT user, Chris Long, from Computer Trouble Shooters in North Phoenix. Chris graciously shared his experience using audIT in this short video. Some of the key takeaways below the video with a link to jump to that exact spot in the video.

Every MSP must bring on new clients to sustain and grow their business. Which is why I have written a few different blog posts recently on prospecting. You can read about easy prospecting here and another about the 4 questions to answer before prospecting here.

Want to crush it in your MSP this year with your prospecting? Want some ideas you can implement right away? Want them to be fast, easy and cheap?

Yes?

You do?

Whoops.

This may not be the blog post you want. But it is the blog post you need!

And I am pretty sure you’ll thank me later when I do give you some ideas you can implement right away.

Back in June 2019, we hosted a webinar called; How To Do Quarterly Business Reviews: A Simple System For MSPs. On this webinar, audIT founder Frank DeBenedetto shared how he had increased MRR by over 12k per month (as of June) in his NJ based MSP, Two River Technology Group.

People, me included, over think prospecting. I think I need a system and get in my own head. Many times, the truth is it’s just fear of hearing ‘No’. So, I make up all sorts of reasons not to start. Sound familiar?

When this negative self-talk enters my mind, I have a very simple prospecting method.

If you want to close more sales without objections, price anchoring should absolutely be included in your presentation. With audIT, we price anchor with the Effective IT Monthly Expense.

Price anchoring is where you establish a price point the prospect can refer to when they are making their final purchase decision.