Back in August we launched audIT 2.0 which was a re-build of the entire system. If you were a user prior to the launch, you know a lot had changed.
Arguably the biggest change was the ability to create your own category to replace Telecom with. This week we're taking it a bunch of very big steps further.
Long time audIT user Brian Curtis, President of DominionTech in Vermont was gracious enough to sit down with me and talk about his MSP in this interview. Brian shared a ton of great information including how he built his sales team, lead-gen, his growth over the years and more.
There are two videos in this one. The first shows you how to physically present the report.
The second video is an addendum to the first that goes into a bit of detail on what you should be doing when trialing audIT.
These videos are a bit longer than other videos in the series.
The audIT score is a simple part of the presentation report. But it's super powerful.
The score goes from 0 to 100. The more red; the closer to 0; The more green, the closer to 100.
The psychology behind this is simple; no one wants to get a failing grade.
If you want to close more sales without objections, price anchoring should absolutely be included in your presentation. With audIT, we price anchor with the Effective IT Monthly Expense.
Price anchoring is where you establish a price point the prospect can refer to when they are making their final purchase decision.
In the years audIT has been around, the most requested feature has been customization. MSPs all over the world who use audIT for their sales and business review presentations have been seeing tremendous results.
Now with the customization feature, MSPs have even more flexibility to make their audITs unique to their business.
This is the first video in the audIT Expert series of videos. This is more advanced training on using audIT and getting the most out of your subscription.
More than that, it's designed to take it to the next level so you not only know how to use the system.
How to uncover hidden sales opportunities with QBRs that clients love
I am going to be blunt. If you’re not doing QBRs on your key clients (or clients you want to become key clients), you are missing a huge opportunity. And this WILL keep your MSP from growing.
The real reason a prospect decides not to hire your MSP (and it is not price)
I have a question for you. Imagine you need to purchase a car but there are only three left on Earth to choose from. How would you choose which one to buy?
Each car is exactly what you want.
I recently had the great pleasure of sitting down with long time audIT user Leonard (Lenny) Galati, CEO of Cyberteam, an MSP located in Purchase, NY.
Lenny graciously shared a ton of great insight on how Cyberteam went from break fix out of a basement to almost 2 million dollars in annual revenue with 8 employees.
