Every now and then I get asked by an audit user how they should make their outputted sales presentation look. They want to know if they should make sure there are enough red items on their report to make it look more compelling to their prospect. Some ask if they should put less red on the report when using the audIT presentation in a QBR/TBR to make themselves look better.
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MSP Panel Shares Their Sales Process

4 MSPs recently joined me on a demonstration of the audIT system. This panel of power users shared how they are using audIT in their MSPs.
One attendee asked a great question that each of the panelists answered. She wanted to know if each of them would be willing to give a quick overview of their sales process so she can get a better understanding of how to better use audIT herself.
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Watch the video here
Here is the full transcript from the video
I wanted to share something I read in the amazing book Pre-Suasion by Robert Cialdini that I think you'll find very interesting. He also wrote the book Influence: The Psychology Of Persuasion which is a must read if you're involved in anything sales and/or marketing by the way.