This is part 4 covering one step to Mastering The Sell, an ongoing series that explores how to transform the process of selling to achieve champion level results. Make sure to go back to the original article titled the Sale Vs The Sell. Each of the articles in the series can be found there.
Be Reachable – Mastering The Sell 4
Happy User Feedback – First MSP Sales Appointment Success

The best part of our day is hearing feedback like this from audIT users. If you're new to audIT, this article is perfect to help you see how others are using the system. This feedback comes from Rebecca Roberts of an MSP called qnectU. She has already paid for her audIT subscription with new business while still on her free trial.
Be Human – Mastering The Sell 3
Get Real – Mastering The Sell Part 2
Does Selling IT Services Excite You?
The Sale Vs The Sell
What You Can Expect When You Use audIT For QBRs (Quarterly Business Reviews)
Fear vs Desire And How It Can Help In Sales Presentations
One Of The Most Effective Sales Formula You Can Use In Your MSP

Listen to the podcast episode here
Problem… agitate… solve…
It’s a tried and true technique I first learned about from Dan Kennedy many years ago in his book The Ultimate Sales Letter. The idea is to bring up the problem/pain. Then reveal just how bad that problem/pain is by agitating the daylights out of it.
The New Rapid Assessment For Easy MSP Prospecting

Listen to the podcast here
audIT founder Frank DeBenedetto was recently a guest of Robin Robin’s from Technology Marketing Toolkit. On the webinar, Robin shared her new marketing campaign for her 10-minute call.
The webinar was titled: How To Nail The “10-Minute Call” With A New Prospect To Guarantee The MSP Close.