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I wanted to share something I read in the amazing book Pre-Suasion by Robert Cialdini that I think you'll find very interesting. He also wrote the book Influence: The Psychology Of Persuasion which is a must read if you're involved in anything sales and/or marketing by the way.

How you present yourself, makes all the difference as to how you are perceived. From how you present yourself in person, in writing and in your sales presentations. At audit, presentation is very important to us, obviously.

MSPs use audIT to make the technical information they gather understandable to non-technical clients.

In this episode of the Elevating IT podcast I am joined by Randy Chaffee, CEO of Source One Marketing, LLC. Randy’s company represents several of the top manufacturers in the post frame building, metal frame building, residential steel roofing and steep slope roofing industry.

We've spent the last few months hard at work on a bunch of new features and refinements across the app.

Learn more about these new features and how to use them on our upcoming webinar with audIT founder, Frank M. DeBenedetto.

In this episode of the Elevating IT podcast I am joined by Eric Bam who is the VP of Sales and Marketing for Perfect Crust Pizza Liners and IncredibleBags.com.

Eric, obviously, is not in the channel. He is the first of many guests on the podcast to come who are sales professionals outside of the IT industry.

It should go without saying that honesty is the best policy. If your prospects and clients don't believe you for any reason, trust will be broken. And when they don’t trust you, it’s game over. They will never buy from you or continue doing business with you if there's no trust.

This is a philosophy that can elevate your business in dramatic ways. It is a way of approaching how you sell that says: I don’t work for my MSP… I work for my client. We touched on being more than just their MSP in this article as well.

You’re out there selling IT services either because it’s your job as a sales professional or you own the MSP. Or both.

This is part 7 covering one step to Mastering The Sell, an ongoing series that explores how to transform the process of selling to achieve champion level results. Make sure to go back to the original article titled the Sale Vs The Sell. Each of the articles in the series can be found there.

This is part 6 covering one step to Mastering The Sell, an ongoing series that explores how to transform the process of selling to achieve champion level results. Make sure to go back to the original article titled the Sale Vs The Sell. Each of the articles in the series can be found there.

This is part 5 covering one step to Mastering The Sell, an ongoing series that explores how to transform the process of selling to achieve champion level results. Make sure to go back to the original article titled the Sale Vs The Sell. Each of the articles in the series can be found there.