The problem for many IT professionals is that after the prospecting meeting is over, no matter how good a rapport you had with someone or how well your proposal was received, all your prospect has is a bottom line price on a piece of paper. And it’s too easy for them to compare your price to any competitor without understanding the true difference in value.
When you’re ready to show a prospect the deficiencies in their IT environment, the audit score will be your ally.
It will show, on a scale of 0-100, the health of their environment and give them an immediate visual that will have an emotional impact.
The following is a story submitted by an audIT subscriber. Find out how the audIT Sales Presentation System worked in a real-world scenario and helped close a sale for Tejas.
Dear Frank,
I wanted to send you a quick note on behalf of TechWerxe in regards to audIT. We got our first chance this week to utilize this product at a client that hired us to perform a thorough evaluation of their full computing environment.
Don’t be a solution looking for a problem! This was the advice I received years ago from a very successful MSP owner while attending a peer group meeting in Nashville. At that moment, it dawned on me that most of my prospects were in a state of unconscious incompetence.
